Industry Vision

choice for aboriginal people of involvement (directly, indirectly or not at all) in one of Australia’s major industries.

Quality Aboriginal tourism products that reflect a living, unique culture that is both traditional and continuing in contemporary forms.

Next, indigenous tourism that is a vibrant & viable part of mainstream Australia tourism industry, with strong sustainability in economic & cultural terms.

Significant economic platform for Aboriginal communities and individuals through employment & enterprise development and dignity through escaping an ongoing welfare & poverty trap.

Aboriginal tourism product defined and directed primarily by Indigenous people, but with guidance, commercial alliance and where appropriate, joint venture with mainstream operators.

partnership & coalition of interest between Indigenous & non indigenous tourism operators, tourist commissions at State & Federal level, program providers involved with aboriginal affairs, the business sector & wider community to achieve a significant contribution towards the reconciliation process.

Aboriginal people having control of their destiny in Indigenous tourism and presentation of their culture.

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